What's in store for Speedy and Speedy Originals after Paf acquisition
The Åland Islands operator expands its reach through Sweden after acquiring Hero Gaming’s Speedy and Speedy Originals.
Speedy branding will stay the same even after the acquisition completes
Speedybet, Speedyspel, and Speedy Casino reside under the brand’s umbrella and are popular venues for Swedish residents to place bets and play games. The naming of these services won’t change even under Paf, so customers most likely won’t notice many outward-facing changes.
Paf will now be one of the top 6 operators in the country
Acquiring Speedy and Speedy Originals was a deliberate choice for Paf. The deal launches them into being one of the largest operators in Sweden.
Christer Fahlstedt, Paf chief executive, remarked on the company’s “ambition to be a leading player in the Swedish licensed market.”
This statement also reflects Paf’s dedication to responsible gaming. In reference to overtaking the three Speedy sites mentioned previously, he stated that Paf has no interest in overtaking a site “unless their customers are largely at a gaming level that we accept.”
Essentially, the level of security and safety needs to match Paf’s current sites, which might explain why they aren’t seeking to rebrand them currently.
The universal loss limit for Paf after the deal