Advertising Protocol Agreed Upon Days Before Launch of Dutch Regulated Market
Kansspelautoriteit (KSA) and the Commissariaat voor de Media (CvdM) recently signed an advertising protocol agreement, allowing both parties to work closely together for safer legal gaming industry in the Netherlands.
Both Groups Will Regularly Collaborate on Mitigating Complaints and New Developments
The licensed gaming industry in the Netherlands officially starts on October 1. The Remote Gambling Act, which was passed just earlier this year in the country, gives the authority to KSA for monitoring gaming advertisements.
That allows the KSA to judge whether an ad promotes unhealthy or unsafe gambling practices in an effort to keep the industry in line with the standards set out by the previously mentioned act.
Another act was passed as well, a Media Act. This one grants the CvdM regulatory authority over when certain advertisements can be aired. Through this act, ads involving games of chance (i.e., gambling and casino) are only allowed to air between 6 am and 9 pm.
Together, these two organizations will ensure that advertising for the industry follows the rules outlined in both acts.
New Protocols Means New Paths for Cooperation
In a statement made by the KSA, the organization states regarding cooperation, “…the bodies said they would coordinate complaints and signals about advertising for games of chance and providers of [those games].” Additionally, and expectedly, information would be shared between the two organizations to better regulate the industry.
The KSA has also released its own guidance material regarding advertising for the gambling industry. Most notably, the guide communicates that all ads will be assessed by: content, location of airing, media presence, and target audience.
In response to this, the Netherlands Online Gambling Association (NOGA) requested even greater restrictions for advertising in the country. They specifically voiced their opinion about the limit of 3 ad spaces per commercial time, wanting that number to be even lower or to limit the companies who can air in any one commercial block.